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Land of Inbetween

Land of Inbetween
DDB Group, Melbourne
26.04.13

Commissioned by DDB Group Melbourne, Peter Bennetts took his camera to the laneways of Melbourne and looked up to find the ‘Land of Inbetween’. 

The successful marketing campaign by the City of Melbourne is part of a strategy to encourage visitors to the city to discover the unexpected secret treasures lurking in the constantly evolving laneways and alleys of Melbourne.

Peter’s images feature across the campaign including on very prominent banners throughout the city including Flinders Street Station, print advertising and a social media applications.

ddbmelbourne.com/

www.melbourne.vic.gov.au

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Triptych Melbourne

Triptych Melbourne
Nettleton Tribe
01.06.11

This architecture and interiors series is part of an adverting campaign for Stable Properties' 'Triptych', an inspired and sustainable luxury apartment building in Melbourne's Arts Precinct. Photographed through construction and completion at one stage we scaled the then 22 story building with full kit, no operating lift, and photographed from the very top of the lift cores at dawn and dusk. The subsequent panoramic images are made up from a number of photographs stitched together to make the final panoramas. Using an ALPA cameras and the latest Leaf Aptus II 10, 56 megapixel digital back, the final image files were 3GB each allowing for the ultimate in reproduction - one usage called for 4m x 1m photographic prints!

TRIPTYCH: The Penthouse Collection features my photographs of Triptych Apartments. Commissioned by Stable Properties' Beatrice Imbert and designed by the Büro North team of Soren Luckins, Jason Mildren and David Williamson this tome is truly beautiful. Printed on silver foil with post production/colour work by Visual Thing, the book highlights the collaboration of architects Nettleton Tribe, artist Robert Owen, interior designers Carr Design, Büro North and the building's developer Stable Properties.

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The Capitol South Yarra

The Capitol South Yarra
Bates Smart
03.05.11

Working together with Fabio Ongarato Design and their team of Fabio, Maurice Lai, Katherine McQuarrie & Meg Phillips and my team of John Hamilton (as maestro retoucher), Max Schafer (intern) & Andrew Butler (digital operator) along with Chris Sherwood (pilot) we've produced an advertising and art series of images for The Capitol. The Capitol designed by architects Bates Smart is a new apartment development on Toorak and Chapel Street, South Yarra. Photographing with ALPA cameras, a Leaf Aptus II-10 (56mp) digital back, Tyler Gyro, and  Bell Jetranger III one image from the series has been reproduced as 12.5m x 3m Durotrans print for The Capitol's display suite. This image is one of the largest and highest resoloution prints ever made and from a helicopter while hovering over South Yarra in the late afternoon. You can visit The Capitol display suite and see the print for yourself at 367 Chapel street from 2011 - see if you can find the A380 on final approach!

Advertising

Melbourne Winter Campaign

Melbourne Winter Campaign
18.05.07

Client - Tourism Victoria

Campaign - Melbourne Winter, Lose Yourself

Agency - publicis mojo

Producer - Vince Tillyer

Art Director and Copy - Selina + Toby

Sculptors - Tin & Ed